In their own words...

In 2015, goodr was created to solve a problem: running sunglasses were expensive, ugly, and over-engineered. To solve this, we set out to design a pair of running sunglasses that were affordable, stylish, and all performance. (Hold the B.S., please!). And so, goodr was born. BOOM. Problem solved. You're welcome.

• Every product we create must speak to our F’s: fun, fashionable, functional, and ‘ffordable. (We like F words.)
• Creating connection is at the forefront of our marketing efforts. We’re recklessly committed to fun… blah, blah, blah, sunglasses. And so is our content.
• We exist to give you permission to be unabashedly yourself… unless you’re an asshole.